Marcus Lindberg Get in touch

Enterprise CRM programs,
delivered at scale.

I'm Marcus — a Director-level CRM & Salesforce delivery leader with 15+ years turning complex, multi-country programs into stable launches, strong adoption, and measurable business value.

Let's talk → See my work
Odense, Denmark · Available hybrid & remote
Marcus Lindberg
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Years leading CRM delivery
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Peak boost in client satisfaction
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Cross-functional teams coordinated
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Global enterprise programs led
Programs delivered for
ABENADanfossIDEMIAGeneral ElectricIron MountainVodafone
Selected work

Flagship CRM programs

Global Salesforce transformations spanning sales, service and experience cloud — delivered on scope, on budget, with adoption that sticks.

ABENA — Salesforce 2.0 Global Program

Senior Delivery / Program Manager
2025

Leading the end-to-end build of a single, standardized global CRM platform — unifying customer data and harmonizing sales processes across every ABENA country and business unit for scalable, data-driven collaboration.

  • Run the global multi-country rollout, from planning through execution
  • Built a standardized project template to harmonize processes across markets
  • Act as the central bridge between business and IT
  • Govern scope, priorities and dependencies across workstreams
  • Established UAT frameworks and quality controls for stable releases
  • Drive change management and user adoption
  • Report transparently to the Steering Committee and CEO
  • Designed the platform to be scalable and future-proof

Danfoss — ONE CRM

Senior Project Manager
2024

A Salesforce platform delivering fast, personalized digital customer experience on a 360° customer view — one unified system across all segments, deeply integrated with Danfoss core IT.

  • Led the rollout organization: data quality, migration, UAT, training, comms
  • Owned the detailed schedule across 30+ stakeholders
  • Ran UAT strategy and user management end to end
  • Integrated Semikron Danfoss post-acquisition
Visit program →

IDEMIA — StarCOVE

Head of CRM
2022

A dematerialized order-taking platform letting customers personalize, order and track smart-card production end to end — built on Salesforce, integrated through ERP to factory and delivery.

  • Boosted client satisfaction by ~32% across the BU portfolio
  • Integrated the order chain from web portal → ERP → manufacturing → delivery
  • Led the Salesforce restructure and strategic value creation
  • Shaped agile delivery for a 13+ person team
Visit website →

General Electric — RE-CRM

Senior Technical Project Manager
2021

Transformed how GE Renewable Energy's commercial teams manage opportunities — a global migration from Salesforce Classic to Lightning, delivered in a Scrum framework over 10 months.

  • Increased business satisfaction by over 26%
  • Managed scope, budget, schedule and risk for a seamless migration
  • Coordinated 24+ teams with LEAN and an agile mindset
  • Enabled faster opportunities and real-time supply-chain forecasting
Read the case study →

Iron Mountain — Support Portal

Salesforce Product Owner & Business Analyst
2020

A customer community to onboard all North American Iron Mountain customers onto a centralized public service portal — plus the Classic-to-Lightning transition behind it.

  • Improved backlog management, lifting team efficiency by 20%
  • Led program-level planning for on-time, on-budget delivery
  • Owned the full lifecycle of the Community Cloud project
  • Built relationships across EU, NA, LATAM and APAC teams
Visit portal →
Career

Work experience

Senior Project Manager

Danfoss2023 – 2024

Managed the full project lifecycle across 10 Scrum teams, integrated Semikron after acquisition, and created a unified Salesforce template for consistent data — collaborating across departments to deliver.

Head of CRM

IDEMIA2022 – 2023

Optimized Salesforce systems and teams for rapid delivery, embedded Agile practices that improved efficiency, and transformed Salesforce processes to significantly improve user experience.

Staff Technical Project Manager

General Electric2020 – 2021

Led Salesforce implementations that improved processes and satisfaction, ensured budget compliance through agile delivery, and managed a complex global Salesforce transition with teams of 24+.

Product Owner & Business Analyst

Iron Mountain2019 – 2020

Prioritized and refined the development backlog to boost efficiency, directed large-scale planning for timely cost-effective delivery, and ran a Salesforce support portal through its full lifecycle.

Salesforce Consultant

Mid-Market Implementations2017 – 2019

Led client-facing workshops and bootcamps that simplified Salesforce concepts, designed materials aligned to business objectives, and optimized workflows to drive data-based decision-making.

Salesforce Admin & Service Desk Associate

Vodafone / VSSB2008 – 2017

Delivered 1st and 2nd line support in a multi-supplier environment, owned customer relationships end to end, and built FAQ and knowledge-management resources for the support organization.

Capabilities

Skills & tooling

The methods, platforms and people skills I bring to every program.

Platforms & tools
SalesforceSales CloudService Cloud Experience CloudMarketing CloudSAFe PMISDLCAzure DevOps JiraConfluenceMiro MuralLucidchartMS Project Microsoft 365Power BIGoogle Cloud ISO 27001OpenAI / AI
Leadership & soft skills
Big-picture & growth mindset
Leadership acumen
Mentorship & training
Emotional intelligence
Risk & change management
Cultural fluency
Critical thinking
AI partnership
Client-facing expertise
Embracing uncertainty
Credentials

Certifications

Certified Agile Leader 1 (CAL 1™)
Scrum Alliance · Apr 2024
Certified ScrumMaster (CSM®)
Scrum Alliance · Apr 2024
Certified Scrum Product Owner (CSPO®)
Scrum Alliance · Aug 2020
Salesforce Sales Cloud Consultant
Salesforce · Jun 2018
Salesforce Administrator
Salesforce · Sep 2018
Salesforce Trailblazer
My living Salesforce résumé →
Beyond the work

A bit about me

I thrive on projects that push the boundaries of technology — from next-gen infrastructure to AI in customer service. Here's what drives me outside the program plan.

🎯 Where I'm headed

Advancing my leadership in complex, CRM-centric programs with a focus on AI in customer service and agile delivery. I want to apply Agile to organizational development, deepen my product-management craft, and build data-driven, AI-powered solutions with real business value and a human-centered focus.

🤝 Teams I do my best work with

  • Cultures that embrace diversity, imagination and transformational leadership
  • Dynamic teams with respect, fun and a growth mindset
  • Places that value transparency, accountability and zero tolerance for toxicity
  • Organizations committed to sustainability and shared purpose

⛰️ Outside of work

When I'm not wrangling timelines you'll find me on a mountain bike, climbing, kayaking or hiking. Hiking sharpens my planning and adaptability (several peaks above 2,000m); mountain biking demands the focus and calculated risk-taking every program needs (several 60–150km races); and cooking keeps me honest about precision, timing and a well-executed result.

🧭 How I work

I'm an ENFJ-A "Protagonist" — an inspiring optimist who takes action on what's right. Kind-hearted, determined and open-minded, I bring structure and motivation to everything I lead, and I value flexibility, continuous learning and respect for people's time outside of work.

Let's connect

Have a program that needs
a steady hand?

Whether it's a potential role, a CRM challenge worth solving, or just to say hi — my inbox is always open and I'll do my best to reply.

marcuslindberg.contact@gmail.com