Odense, DK
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Odense, Denmark
1.0
My name is Marcus Lindberg
ENTERPRISE

Director-level CRM & Salesforce delivery, built for scale and adoption.

CRM PROGRAMS
DELIVERED

15+ years leading complex, multi-country Salesforce programs for multinational organizations — turning strategy into stable launches, strong adoption, and measurable business value.

→ (let's talk)
15
Years leading delivery
6
Global programs
32%
Peak satisfaction lift
Marcus Lindberg
Scroll to explore my work
  2.0 — Selected work
FLAGSHIP CRM
PROGRAMS
Global Salesforce transformations across sales, service and experience cloud — delivered on scope, on budget, with adoption that sticks.
01 — 2025

ABENA — Salesforce 2.0 Global Program

Senior Delivery / Program Manager

Leading the end-to-end build of a single, standardized global CRM platform — unifying customer data and harmonizing sales processes across every ABENA country and business unit.

  • Run the global multi-country rollout, planning through execution
  • Built a standardized project template to harmonize processes
  • Act as the central bridge between business and IT
  • Govern scope, priorities and dependencies across workstreams
  • Established UAT frameworks and quality controls
  • Drive change management and user adoption
  • Report transparently to the Steering Committee and CEO
  • Designed the platform to be scalable and future-proof
02 — 2024

Danfoss — ONE CRM

Senior Project Manager

A Salesforce platform delivering fast, personalized digital customer experience on a 360° view — one unified system across all segments, deeply integrated with Danfoss core IT.

  • Led the rollout organization: data, migration, UAT, training
  • Owned the schedule across 30+ stakeholders
  • Ran UAT strategy and user management end to end
  • Integrated Semikron Danfoss post-acquisition
Visit program →
03 — 2022

IDEMIA — StarCOVE

Head of CRM

A dematerialized order-taking platform letting customers personalize, order and track smart-card production end to end — Salesforce integrated through ERP to factory and delivery.

  • Boosted client satisfaction by ~32% across the portfolio
  • Integrated web portal → ERP → manufacturing → delivery
  • Led the Salesforce restructure and value creation
  • Shaped agile delivery for a 13+ person team
Visit website →
04 — 2021

General Electric — RE-CRM

Senior Technical Project Manager

Transformed how GE Renewable Energy's commercial teams manage opportunities — a global migration from Salesforce Classic to Lightning, in a Scrum framework over 10 months.

  • Increased business satisfaction by over 26%
  • Managed scope, budget, schedule and risk
  • Coordinated 24+ teams with LEAN and agile
  • Enabled real-time supply-chain forecasting
Read case study →
05 — 2020

Iron Mountain — Support Portal

Salesforce Product Owner & Business Analyst

A customer community onboarding all North American Iron Mountain customers onto a centralized public service portal — plus the Classic-to-Lightning transition behind it.

  • Improved backlog management, +20% team efficiency
  • Led program-level planning for on-time delivery
  • Owned the full Community Cloud lifecycle
  • Built relationships across EU, NA, LATAM, APAC
Visit portal →
  3.0 — Career
WORK &
EXPERIENCE
2023–24

Senior Project Manager

Danfoss

Managed the full project lifecycle across 10 Scrum teams, integrated Semikron after acquisition, and created a unified Salesforce template for consistent data across departments.

2022–23

Head of CRM

IDEMIA

Optimized Salesforce systems and teams for rapid delivery, embedded Agile practices that improved efficiency, and transformed processes to significantly improve user experience.

2020–21

Staff Technical Project Manager

General Electric

Led Salesforce implementations improving processes and satisfaction, ensured budget compliance through agile delivery, and managed a complex global transition with teams of 24+.

2019–20

Product Owner & Business Analyst

Iron Mountain

Prioritized and refined the development backlog, directed large-scale planning for timely cost-effective delivery, and ran a Salesforce support portal through its full lifecycle.

2017–19

Salesforce Consultant

Mid-Market

Led client-facing workshops and bootcamps that simplified Salesforce concepts, designed materials aligned to business objectives, and optimized workflows for data-based decisions.

2008–17

Salesforce Admin & Service Desk

Vodafone / VSSB

Delivered 1st and 2nd line support in a multi-supplier environment, owned customer relationships end to end, and built FAQ and knowledge-management resources.

  4.0 — Capabilities
SKILLS +
TOOLING
Platforms & tools
SalesforceSales CloudService Cloud Experience CloudMarketing CloudSAFe PMISDLCAzure DevOps JiraConfluenceMiro MuralLucidchartMS Project Microsoft 365Google CloudISO 27001 CopilotClaude
Leadership & soft skills
/ Big-picture mindset
/ Leadership acumen
/ Mentorship & training
/ Emotional intelligence
/ Risk & change mgmt
/ Cultural fluency
/ Critical thinking
/ AI partnership
/ Client-facing
/ Embracing uncertainty
  4.5 — Credentials
CERTIFICATIONS
Agile Leader 1 (CAL 1™)
Scrum Alliance · 2024
ScrumMaster (CSM®)
Scrum Alliance · 2024
Scrum Product Owner (CSPO®)
Scrum Alliance · 2020
Sales Cloud Consultant
Salesforce · 2018
Salesforce Administrator
Salesforce · 2018
Salesforce Trailblazer
Living résumé →
  4.9 — Beyond the work
A BIT
ABOUT ME

Where I'm headed

Advancing my leadership in complex, transformation programs with a focus on automation, simplification and agile delivery — building clear data-driven decisions, AI-powered solutions with real business value and a human-centered focus.

Teams I do my best work with

  • Cultures that embrace diversity and transformational leadership
  • Dynamic teams with respect, fun and a growth mindset
  • Transparency, accountability, zero tolerance for toxicity
  • Committed to sustainability and shared purpose

Outside of work

When I'm not wrangling timelines you'll find me mountain-gravel-biking, climbing or hiking. Peaks above 2,000m, 60 km races, and a serious love of cooking — precision, timing, and a well-executed result. I also have two little daughters who turn every day into a new adventure.

How I work

An ENFJ-A "Protagonist" — an inspiring optimist who takes action on what's right. Kind-hearted, determined and open-minded, bringing structure and motivation to everything I lead.

5.0
Contact
Let's connect

LET'S TALK

Whether it's a potential need for transformation or a CRM challenge worth solving, or just to say hi — my inbox is always open and I'll do my best to reply.

marcuslindberg.contact@gmail.com
LinkedIn Email